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RESTRICTIONS ON SOCIALIZATION AND EVENTS HAVE CREATED A GREATER DESIRE THAN EVER TO CONNECT WITH PEOPLE AND THE PUBLIC.
Cartier Coresi is the place people identify themselves with, a place where they choose to live, to work, to learn, to play, to feel good.
- Ideal place
- Connector/bridge – bringing people BACK together (as much as we are allowed)
STRATEGY / CHALLENGE
WE AIM TO:
- be the place associated with positive emotions and experiences, relaxation and reconnection
- offer people reasons and extra benefits to get together in a safe, cozy, fun and nearby place
- ensure the right infrastructure for the place and the social and legislative context
IDEA / KEY ELEMENTS:
DESIRE, NOVELTY, FEAR/ANXIETY
How would it be that on a September weekend, the whole neighbourhood becomes a huge playground, a huge multi-sport arena?
- Category: Events Management
- Client: Coresi
- Location: Romania
- Completed Date: 2020
- Designer: Raluca Puscariu