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  CONTEXT

RESTRICTIONS ON SOCIALIZATION AND EVENTS HAVE CREATED A GREATER DESIRE THAN EVER TO CONNECT WITH PEOPLE AND THE PUBLIC.

Cartier Coresi is the place people identify themselves with, a place where they choose to live, to work, to learn, to play, to feel good.

CARTIER CORESI:

• Ideal place
• Connector/bridge – bringing people BACK together (as much as we are allowed)
• Edutainer

STRATEGY / CHALLENGE

WE AIM TO:

• be the place associated with positive emotions and experiences, relaxation and reconnection
• offer people reasons and extra benefits to get together in a safe, cozy, fun and nearby place
• ensure the right infrastructure for the place and the social and legislative context

IDEA / KEY ELEMENTS:

DESIRE, NOVELTY, FEAR/ANXIETY

How would it be that on a September weekend, the whole neighbourhood becomes a huge playground, a huge multi-sport arena?