Comunitatea lui ”Mulțumesc”
After the overwhelming events 2020 brought, people want the Christmas season to feel more festive than ever. Historically speaking, people started making holiday plans in September. This year, however, they started looking for presents and save money since…April.
This year in April, searches on ”Christmas” on Pinterest were 77% higher than in the same period last year.
Facebook data shows that 41% of people start planning what to buy earlier than ever.
Dealing with the COVID-19 situation and staying mostly at home, some people already look ahead and think impatiently about what the most beautiful and bright month of the year will bring.
STRATEGY / CHALLENGE
Tagline: Together, we are the community of “Thank you”
Gratitude as the main element of the relationship between neighbourhood and residents, between merchants and customers.
- Content & Influencing
- Attracting customers
- Increasing sales
Launching an online challenge ”3 X THANK YOU”
CALL TO ACTION:
Friendship can be celebrated any day, any time we believe is suitable to celebrate it and thank those who are next to us. Choose 3 beloved people, thank them and tell them why they have been important to you in the last year and use the hashtag #comunitatealuimulumesc. Invite your friends to do this as well.
Together we are grateful, together we are Coresi – the community of “Thank you”.
We invite as many people as possible, local or national influencers, residents of the neighborhood, team members, to make a video that I say thank you to 3 people (maybe even one, if the message is very personally) and invite the public to do the same.
Participants can win one of the 10 special prizes worth 500 lei or random surprise prizes from Coresi partner stores.
- Category: Events Management
- Client: Coresi Shopping Resort
- Location: Romania
- Completed Date: 2020
- Designer: Raluca Popescu